Facilitating and Rewarding Creativity during New Product Development
نویسندگان
چکیده
منابع مشابه
Medicinal and aromatic plants-new product development for povertyrReduction
Traditional Medicine is very culture based. Every ethnic group has had its traditional medicine based on its indigenous knowledge base. Most traditional medicine systems utilize herbs (plants) as the main source of their therapeutic substances, although minerals and animal products are also utilized. traditional knowledge has often played a role in the development of modern science. Greater eff...
متن کاملRewarding creativity: when does it really matter?
This study examined the possibility that the relation between extrinsic rewards (e.g., pay and recognition) and employee creativity varied as a function of two conditions: employee job complexity and employee cognitive style. Our results showed a positive relation between extrinsic rewards and creativity for employees with an adaptive cognitive style who worked on relatively simple jobs. We fou...
متن کاملMedicinal and aromatic plants-new product development for povertyrReduction
Traditional Medicine is very culture based. Every ethnic group has had its traditional medicine based on its indigenous knowledge base. Most traditional medicine systems utilize herbs (plants) as the main source of their therapeutic substances, although minerals and animal products are also utilized. traditional knowledge has often played a role in the development of modern science. Greater eff...
متن کاملA New Consideration on New Product Development Models
In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products.New product development is a multi-stage process. Many different models with a varying number of stages hav...
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 2011
ISSN: 0022-2429,1547-7185
DOI: 10.1509/jmkg.75.4.53